Today we are going to be talking about how you can attract corporate sponsors and brand deals!
Produce Great Work
Number one is produce great work. And this is by the most important one , this is the one that sucks to hear because most people want an easier answer. It is hard to produce great work everyday it takes a lot of grinding and every day making tweaks but a lot of times the biggest brand deals you will land will be because of great content.
You can try to reach out to different brands of course that could work but if you want brands to reach out to you then you have to produce quality work.
So before you actually start reaching out to brand make sure that you spend enough time on building your business.
Have a clear mission and message
People want to know what you stand for and people also want to know who they are buying into. And so the brands that will come to you will be the ones that believe in your message and they will be the one's who will want to help you out in making your message known.
So you need to be able to put your message across efficiently if sponsors and brands do not understand what it is that you are trying to put across or if you completely confuse them then they will not reach out to you and many people will become hesitant to work with you and your brand.
Have a defined Target Audience
You want to make sure that your audience matches up with the audience of the brand that you are going to work with.
Brands who want to hire you are going to be the ones who have a similar audience overlay with you. For example if you want to target entrepreneurs then you would want to understand entrepreneurs and you would also want their feedback.
So make sure that you are one of the best at what you do and make sure that you present your idea or business in front of the right people otherwise you will have a lot of trouble with getting sponsors.
What i would suggest is that you build your niche first and then target your audience this way you will not have to make changes to your intended audience group.
Work With other brands
What brands like to see is that they are not the first brand that you are working with. What they want to see is that you have worked with other brands before and so even if you have to spec work or demo work as an example for a company just to show what you can do it may not make you money the first time but it will build you a solid reputation.
Being able to say that you have worked with a brand specially when the brand that you talk about is a well established and well known brand it will help you get other deals!
So working with companies even if it is for free will add credibility to your business. Find any brand that you can work with even if it is a small brand just do it and after that you can start working your way up with other bigger brands.
Actually be a Customer
You want to recommend products that you actually believe in and not just because you are getting a big fat paycheck!
If a company reaches out to you to try their product and you do not end up liking then please do not go after the money simply reject their offer otherwise you could damage your brands reputation.
If you recommend cheap useless products to your customers then a time will come when you will see that your customers have stopped trusting you so please don't ever go after the money.
Because this could also stop other brands from working with you and you definitely do not want that yo happen!
Have Clear Contact information
Have an easy way of companies to contact you. Whether you want them to call you,tweet to you send you a message on Facebook, whatever it is make sure that you have provided them an easy way to contact you other wise you could miss out on great opportunities.
So make sure that you provide clear instructions to people on how they can contact you.
Don't try to convince them
Don't try to convince sponsors that you can not handle a certain job, just try your best to do it for example if a company asks you to sell their product rather than sponsoring it then make sure that you become the best salesman there is for that particular product.
So there you have it guys these are all the ways you can attract sponsors and deals for your business!