2017 is the year for social media marketers and that all is not going to change any time soon.
many experts like Neil Patel and Evan Carmichael believe that social media influence is growing daily and will continue to grow.
So think of this as your chance to stand out if you are an entrepreneur!
And if you really want to connect with the audience in your space on a personal level then you need to have a strong story, an amazing product and lastly a brilliant social media marketing strategy!
In this article i am going to show you how you people can dominate social media by following the 7 steps that i am going to list down here.
Small businesses will Dominate
Because authenticity and story telling is how small businesses win, with social media they have an even bigger platform and they can use that platform to win on a bigger scale.
And trust builds easily when you are working with small companies since your customers know that you are someone who cares.
i am not at all saying that larger,established brands cannot be trusted..i am just implying that if you have trust issues with smaller and newer businesses....don't!
Video will Dominate
Tip number 2 is that video is going to dominate. Video is going to become more and more important as time passes and i am not just talking about Youtube videos. I am also talking about Snapchat,Instagram stories,Twitter,Facebook etc.
So start practicing your story telling this way you could easily share your expertise in your niche.
Not only that you can also show people why you love doing what you do so much and moreover you can re-position yourself as the expert in your industry!
So again remember that videos are becoming increasingly important and they will continue to do so and i really encourage you guys to start practicing your story telling because this is an easy way to stand out.
Mobile First will Win
Number 3 is mobile first will win.look at your website and then take a look at where people are coming from.
No matter what industry you are working in you will see that mobile is taking up a greater chunk of your visitors and in the next 12-24 months it may take over your entire business.
For some companies already the number traffic source is mobile.
So if you are thinking about your next website or your next social media posts that you are going to be putting up out have to think mobile first.
So start now don't miss out and do not keep believing that people are just going to visit your site from desktop.
If you don't put mobile first then in a couple of months you will be thinking about why your business tanked!
Advertising costs will Rise
They will keep rising but they are still a great deal. For example if you look at Facebook ads, then you may have noticed that those ads are better compared to any other platform, but the bigger brands are starting to pay attention to social media.
Advertising costs are going to go up as big brands start shifting their budgets from TV to online. But there is still an opportunity now, so you should really capitalize on it.
i mean social media advertising actually lets you specify an audience and i think that is what new companies really need initially 'a targeted audience'.
Influencer marketing Will Explode
It is going to happen because you have to realize that the people with a voice and the people with really big audiences watching them is not just the people on TV or big networks.
And you can not just hope that your TV advertisement will do wonders for you!
People with large followings on social media, getting them to endorse your products will give you insane results!
Those prices are going to rise as well but right now it is massively under priced to work with influencers and to get their buy in, so please make full use if this opportunity!
Content is going to Grow
The amount of content is just going to explode.How many times have you seen people in conferences holding up cell phones and recording them. And how many people now record their daily lives...the answer is quit a lot of them.
So you see the supply of content is growing and you need to find a way to stand out.
Anytime that there is a ton of quantity then it is the quality that will make you stand out so always put your focus on quality first!
Data Nerds Will reign
it is important to have the fire and the passion to do something but you have to look at the analytics as well. People who are so focused on driving SEO traffic and you know all that data geek stuff you will have to bring such people to your social channels as well.
Understand how to place ads and how to generate a greater ROI etc is necessary so you need someone who loves technology or you need to learn to love technology.
So there you have it guys these were all the methods that you can use to dominate social media marketing in 2017.
I hope this helped you out guys,