Sometimes coming up with a title for something is the hardest thing of all.In this article i am going to take you through 5 questions to ask to come up with a powerful title that gets people opting in or buying your stuff.
What is the pain
They first question is what is their pain. Because what you offer is going to be solving their problems,so what is the problem that you are going to be solving?
Write down a few ideas of the kind of pain that you are solving for your clients.
What do they want
At number 2 is what do they want?
So you know what your clients don't want because that is their pain but what exactly is it that they do want. What is the outcome they want at the end of working with you or buying something from you. Maybe they want better relationships or more money or more free time,whatever it may be write down what you think the majority of your audience want.
Remember when you are defining your audience like this to create titles it does not mean that you can not lean out everybody else, it is just aiming it at one particular audience so that your marketing is focused on a key point.
What is their without
Now the third thing is without what is it they do not want for example if somebody wants to make 20 thousand dollars online a month then what they don't want to do is leave their day job only to find themselves chained to the desk for 80 hours a week doing way more work for way less income, to get to that point!
So what is the 'without' for your client.Figure out what it is that they do not want to do.
Use Titles with numbers
Titles with numbers in them seem to do better.So if you have some statistics that you can use in your titles the better it will be for you.
For example if you are teaching your clients how to make money,then a title like
'How i made $20000 in a month will sound more appealing than a title like 'how to make money'.
So you may have gotten the jist.But remember please add numbers to your titles if possible this way your videos or whatever else it is will become more discoverable as people share content which has statistics in it.
Now the Fifth and final question is to go over the questions that you first asked yourself and answer them in a way your client would speak.
So think about the wording that your ideal clients would use .So make sure that you go back through their pain,what they don't want and what they do want and also pull out some of those stats and change it all into their words.
This is called pillow talk!
So this is for this article,hope you guys liked it,till next time