Now before i begin answering this question i just want to say that i kind of hesitated to whether or not i wanted to answer this question because i get asked this question a lot.
In fact you will see this question being asked online every year!
For example what's working in SEO in 2017?.
What's working in SEO in 2018? and the so on!
The reason why i have a problem with this is because SEO has not changed a whole lot,that is of course the basic fundamentals!
There have been changes in technology and so forth especially with mobile phones.
I'll touch on that in just a minute but for the most part SEO really has not changed that much and when i see questions being asked like this i kind of get the impression that people are looking for quick wins and short cuts!
However in the last couple of months there have been changes that have crept in to the SEO landscape so i will answer this question and i will touch on 5 points in particular!
So let's begin.
Responsiveness Without a doubt one of the biggest changes within SEO is definitely responsiveness.That is ensuring that your website displays correctly on desktop,mobile and tablet.
This is something that Google publicly stated that site owners need to make sure that their websites were responsive.
This was because of good reason of course because it can give off a very negative user experience.Especially with mobile users when they click through search results and if they end up on a page that they have to zoom in and out of to view properly. So you need to make sire that your website is responsive!
User experience OK so at number two comes user experience and this one is a little bit mysterious in that there has been some discussion about whether or not Google looks at things like bounce rates and time on site to guage the quality or stickiness of a website.Now if you think about it,it makes sense if you click on a search result and it does not look good so you click on the back!
This is called the Pogo stick effect
Now of course this is going to happen every now and then because everyone will be looking for a differnt set of results but if you have a large volume of people that are pogo sticking back from the same result within Google for a particular search result then chances are that,that page is of really low quality or irrelevant!
So this might give Google some idea of the overall quality of that particular search term and its quality.
Now for site owners this means that you need to ensure that you provide a good user experience.
Site Speed You need to ensure that you invest in quality hosting and that your site has been put together using efficient cod e.Of course you might need to look at other things like resource intensive images and videos and so forth.You know the things that take forever to load,these things can be a real drag on your site's performance.
But overall you want to make sure that your site is fast not nnly in terms of getting good ranks in Google but also from user experience point of view and most importantly from a conversion perspective!
Producing Better content Gone are the days when you could slap on a 200-300 word article and think about hitting the first page of Google!
But for the most part there have been extensive studies done by people like Brian Dean of backlinko and Neil Patel of Neilpatel.com.
It has been demonstrated that content with more depth with at least 1890 words should be produced by site owners if they want to rank on the first page of Google!
But for the most part 2000-3000 words perform really well in Google!
This does not mean that you blast out crappy 2000-3000 word articles,of course you will have to keep users in mind when you start writing descriptive pieces.
Work towards increasing the length and quality of your content.
Quality link building You may have still seen people blasting out links all over the place and hoping that something might give when it comes to link building!
Fewer quality links work much better than dozens of spammy links.You want to focus on getting links from site that are highly relevant which have trust and authority!
But most importantly make sure that your links are relevant to your site like for example if you blog about food then make sure that other food blogs point out to you that way you will drive targeted users to your website!
Conclusion So there you go guy these are the most important Google ranking factors.Hope this helps you out.