Now you may be wondering that why would you want to do this?
The answer is quite straight forward,that this is a really powerful way of obtaining high quality relevant links.If you have competitor's that have been linked to by other site owners and if those sites that are linking in have strong domain authority and are pointing at pages that no longer exist then the opportunity is there for you to potentially pick up those links!
This touches to an outreach to a certain extent because there is a level of interaction involved.Before you go that far though you may want to take a look at the page that was being linked to in the first place and try and determine or at least understand why that particular site owner was linking it in the first place.
Now of course if a page no longer exists or is a 404 then you might be able to check Google's cache.If it does not exist there then i would recommend taking a look at the Wayback machine.You can enter in a website address and take a look at what a page may have looked like previously.
The reason why you want to do this is because before you go to the side owner you want to potentially look at the page that was in place previously this way you could get a good understanding of what type of content was in place then look at potentially replicating that content and then performing your outreach.
And of course that means getting in touch with the site owner and asking them to link to you!
OK so now that we have all this cleared up lets move on to how you can find broken links!
The easiest way is to use Ahrefs.Within Ahrefs they have a feature that is built in where you can look at broken in bound links!
This tool will spit out a complete listing that you can actually export to a spreadsheet and it shows you the link that was previously built and the page that it was pointing to!
So it shows both the referring domain and the destination domain.
Of course you will be looking at competitors sites and once you have got this information you can then peform some research and get some understanding of what was on your competitors page.
Then it is just a matter of replicating content and performing outreach!
Now i should mention here that if there are only one or two links and if those links are not like really fantastic,then it would not make much sense for you to go about creating a piece of content that is going to take several days!
However if there are hundred's of links pointing at pages that no longer exist then of course it will be worth your while.
Now to go one step further you could perform deep analysis,this is essentially where you could look at using a tool like screaming frog.
Entering your competitors web address and perform a full crawl of their site and identify all the pages that are throwing 404 errors.Once you have got those error pages then you could enter those URL's within Ahrefs to see which links are pointing towards that particular page!
The end goal is to try and pick up as many links as possible,because this is link equity that is being wasted as it is being pushed to pages that no longer exist.
OK so that is it for this article,i hope you found this information helpful!