So firstly what is an exact match domain?
To give you an example,let's just say that suppose that you are wanting to rank in Google for search engine optimization, an exact match domain in that case would be Searchengineoptimization.com!
So this is what is know as an exact match domain and exact match domains were very popular in the SEO space simply because they worked,they worked in terms of achieving relatively fast results.
Now the main attraction with such domains is that you don't have to invest a lot of time in content and link building!
This is what site owners love about exact match domains.
However,while all of this sounds really swell,this caused Google a lot of problems especially with their search quality.This came about because people were simply registering exact match domains or very close variants.
At times you could see entire front pages clogged up with exact match domain variants!
Now in most cases a lot of these sites were just stuffed with rubbish content and they were riding the traffic wave simply because of the domain name itself!
Google was smart enough to release their EMD update or also known as Exact match domain update and this was released in September 2012.
Essentially what this update did was flush, not all exact match domains but certainly a lot of them.Now the reason why i said a lot and not all is simply because there were exceptions meaning there were people who registered an exact match domain and were using it for legitimate purposes.But certainly most of EMD's that were stuffed with low quality,rubbish content were dropped from Google's search results!
Now obviously this was a good thing because everyone likes quality.Now coming to the question that do they still work for SEO?
The answer is yes they can.But it's not a strategy that is advisable because what you are better off doing is registering a brandable domain. If you think about big names like Ebay,Paypal,Google etc none of these businesses carry any type of keywords that relate to what they do or their service.
Now also you have to take into consideration 'quality'.Certainly you can go about registering matching EMD's and in fact most people love registering such names!
But again it is not advisable, always work towards building your brand and if anything think about matching a partial match domain rather than exact match and by partial match i mean you can add something to make the domain a little longer but still relatable to what you do.
This is a much safer strategy and it is certainly not one which is done with any sort of ill intent!
OK so that is it for this article!